Marketing startegies of kfc Essay

Harland Sanders was conceived in 1890 and raised on a homestead outside Henryville, Indiana. His dad kicked the bucket when he was five years of age, compelling his mom to work at a canning plant, and leaving her oldest child to think about his two more youthful kin. After he arrived at seven years old, his mom showed him how to cook. In the wake of leaving the family home at 12 years old, Sanders went through a few callings, with blended achievement. In 1930, he assumed control over a Shell filling station on U.S. Highway 25 simply outside North Corbin, a little city on the edge of the Appalachian Mountains. It was here that he previously served to voyagers the plans that he had learned as a kid: singed chicken and different dishes, for example, steaks, nation ham, and flapjacks. Initially utilizing his own lounge area table, in 1934, he bought the bigger filling station on the opposite roadside and extended to six tables By 1936, this had demonstrated effective enough for Sanders to be given the privileged title of Kentucky colonel by Governor Ruby Laffoon. The next year he extended his eatery to 142 seats, and included an inn he bought over the road, naming it Sanders Court and Cafã ©. Sanders was disappointed with the 30-minute term it took to set up his chicken in an iron skillet, however he would not forfeit quality by profound browning the item. On the off chance that he pre-arranged the chicken ahead of time of a request, there was definitely wastage. In 1939, the principal business pressure cookers were discharged onto the market, prevalently intended for steaming vegetables. Sanders got one, and altered it into a weight fryer, which he at that point used to sear chicken. Just as decreasing creation time to be equivalent with profound broiling, the new technique delivered flakier, moister chicken. In 1940, Sanders finished what came to be known as his Original Recipe of 11 herbs and flavors. Despite the fact that he never openly uncovered the formula, he admitted to the utilization of salt and pepper, and guaranteed that the fixings â€Å"stand on everybody’s shelf†. Subsequent to being recommissioned as a Kentucky colonel in 1950 by Governor Lawrence Wetherby, Sanders started to dress the part, growing a goatee and wearing a dark gown coat (later changed to a white suit), a string tie, and alluding to himself as â€Å"Colonel†. His partners obliged the title change, â€Å"jokingly from the start and afterward in earnest†, as per biographer Josh Ozersky. History KFC (Kentucky Fried Chicken) is a drive-thru eatery chain which spends significant time in seared chicken and is headquartered in Louisville, Kentucky. It is the world’s second biggest eatery network by and large (as estimated by deals) after McDonald’s, with more than 18,000 outlets in 120 nations and regions as of December 2012. The organization is an auxiliary of Yum! Brands, a café organization which additionally claims the Pizza Hut and Taco Bell eatery networks. KFC was established by Harland Sanders, a vivid figure who started selling seared chicken from his side of the road eatery in Corbin, Kentucky, during the Great Depression. Sanders recognized the capability of the eatery diversifying idea, and the main â€Å"Kentucky Fried Chicken† establishment opened in Utah in 1952. KFC promoted chicken in the cheap food industry, differentiating the market by testing the set up strength of the burger. By marking himself as â€Å"Colonel Sanders†, Harland turned into an amazing figure of American social history, and his picture stays conspicuous in KFC promoting. Be that as it may, the company’s quick extension saw it become unreasonably enormous for Sanders to oversee, and in 1964 he offered the organization to a gathering of financial specialists drove by John Y. Earthy colored, Jr. wha t's more, Jack C. Massey. KFC was one of the principal cheap food chains to extend universally, opening outlets in England, Mexico and Jamaica by the mid-1960s. All through the 1970s and 1980s, KFC experienced blended fortunes locally, as it experienced a progression of changes in corporate proprietorship with practically zero involvement with the eatery business. In the mid 1970s, KFC was offered to the spirits merchant Heublein, who were taken over by the R.J. Reynolds food and tobacco combination, who offered the chain to PepsiCo. The chain kept on growing abroad in any case, and in 1987 KFC turned into the main Western café network to open in China. The chain has since extended quickly in China, and the nation is currently the company’s most gainful market. PepsiCo spun off its eateries division as Tricon Global Restaurants, which later changed its name to Yum! Brands. KFC basically sells seared chicken pieces and varieties, for example, chicken filet burgers (chicken sandwiches [US]) and wraps, plates of mixed greens and side dishes, for example, French fries and coleslaw, sweets and soda pops, frequently provided by PepsiCo. Its most celebrated item is pressure seared chicken pieces, prepared with Sanders’ â€Å"Original Recipe† of 11 herbs and flavors. The specific idea of these fixings is obscure, and speaks to an outstanding competitive innovation. Bigger segments of singed chicken are served in a particular cardboard â€Å"bucket†, which has become a mark result of the chain since being presented by franchisee Pete Harman in 1957. KFC is known for the motto â€Å"finger lickin’ good†, which has since been supplanted by â€Å"Nobody does chicken like KFC† and â€Å"So good†. Advertising Advertising is the way toward imparting the estimation of an item or administration to clients, to sell the item or administration. It is a basic business work for drawing in clients. From a cultural perspective, advertising is the connection between a society’s material prerequisites and its monetary examples of reaction. Promoting fulfills these requirements and needs through trade procedures and building long haul connections. It is the way toward conveying the estimation of an item or administration through situating to clients. Advertising can be taken a gander at as an authoritative capacity and a lot of procedures for making, conveying and imparting an incentive to clients, and overseeing client connections in manners that additionally advantage the association and its investors. Promoting is the study of picking objective markets through market investigation and market division, just as understanding purchaser purchasing conduct and giving unrivaled client esteem. There are five contending ideas under which associations can decide to work their business; the creation idea, the item idea, the selling idea, the promoting idea, and the all encompassing advertising idea. The four segments of all encompassing showcasing are relationship promoting, inward advertising, coordinated promoting, and socially responsive promoting. The arrangement of commitment fundamental for fruitful advertising the board incorporates, catching showcasing bits of knowledge, interfacing with clients, building solid brands, molding the market contributions, conveying and imparting esteem, making long haul development, and creating promoting procedures and plans. Showcasing Strategies Showcasing technique is characterized by David Aaker as a procedure that can permit an association to focus its assets on the ideal open doors with the objectives of expanding deals and accomplishing a feasible upper hand. Showcasing technique remembers all fundamental and long haul exercises for the field of advertising that manage the investigation of the key starting circumstance of an organization and the detailing, assessment and determination of market-arranged methodologies and in this manner add to the objectives of the organization and its promoting goals. Showcasing Strategies of KFC KFC IS interchangeable with chicken. It must be on the grounds that chicken is its lead item. The most recent they have on offer is the marinated hot and firm chicken that is â€Å"crrrrisp and crunchy outwardly, and delicate and succulent on the inside†. It gives you a customary Pepsi with this at simply just Rs. 39. Be that as it may, depend on it, while this is an anger over the world, and in our own one of a kind Bangalore, KFC has ensured one other thing: it doesn’t need to estrange the vegan network â€Å"that brought forth the veggie lover menu†. It implies you can be veg but then be at KFC. KFC offers a wide scope of vegan items, for example, the tart, lip-smacking paneer tikka wrap ‘n’ roll, the veg de-light burger, and the veg firm burger. There are munchies, for example, the fresh brilliant veg fingers and crunchy brilliant fries presented with tart sauces. On the off chance that you are veg and searching for a feast, you can join the veg fingers with steaming, peppery rice and a flavor curry. The mayonnaise and sauces don’t have egg in them. Sharanita Keswani, Director, KFC Marketing, says the veggie lover menu in India came about when KFC found the nation had around 35 percent vegans, and in metros, for example, Delhi and Mumbai, very nearly 50 percent. The non-veggie lover is the conspicuous objective client in light of the fact that, as Ms. Sharanita brings up, Bangalore and the remainder of south India have more than 70 percent non-veggie lovers. In any case, she likewise sees that chicken is KFC’s quality. KFC’s veggie lover menu is practically selective to India and is the most broad. Most nations either don't have a vegan menu, and some which do, have a burger and no more. â€Å"Contrary to influencing chicken deals, the nearness of a vegan menu has made the brand progressively pertinent to a more extensive cross-area of the shopper society. This is basic as we develop the brand over the country,† says Ms. Sharanita. The KFC menu methodology is to â€Å"balance normalization and localisation†. The localisation works in two different ways: to change a standard chicken item with an alternate garnish or sauce; and to have a veggie lover menu, where essential, alongside the leader item, chicken. The localisation practice is attempted in each nation. â€Å"The U.S.

All Churhes Are Cults Essays - Cult, Pejoratives, French Law

All Churhes Are Cults The vast majority go to chapel to keep up their confidence in God; for me, going to chapel made me free mine. The congregation I went to was called Faith Baptist. It was a little, pitiful, old church, not an exceedingly old church with staggering engineering, however a plain, present day church that had developed old and run down. The structure comprised of a square exercise center with worn tape blemishes on the floor, around five or six small homerooms, a nursery, a house of prayer, and obviously, the haven, fixed with lines and lines of wooden seats looking towards a wooden cross extending structure the floor to the roof. Each Sunday I would stroll into the congregation over the well used earthy colored rug and up the steps to the smelly room where my Sunday school class met. Consistently the educators, Mr. also, Mrs. Sweet, would present to us uncommon thoughts and mind boggling stories from the good book and attempt to terrify us into accepting whatever they let us know. They would educate us concerning the ?Rapture?, which most basically expresses that one day Jesus will return to earth and kill everybody that doesn't put stock in him. They disclosed to us how premature birth isn't right; it's equivalent to slaughtering somebody. They disclosed to us how gay people will get lost since they are appalling miscreants. They disclosed to us how Jesus kicked the bucket and ?rose once more?, and above all, they revealed to us how God is the one in particular who could pass judgment on us. I generally tuned in to them, and I felt that I accepted, yet something was never fully right. As time advanced, what wasn't right turned out to be exceptionally clear. Such a large number of the things they had trained us negated one another, as ?You needn't bother with cash to love God?, yet they went around a contribution plate. The logical inconsistency that troubled me the most was that they said God was the one in particular who could pass judgment on individuals, and they made a decision about individuals constantly. They made a decision about individuals who were gay, individuals who were separated, individuals who had premature births, and individuals who had an alternate religion. This logical inconsistency drove me into the experience that at last sent me to the brink. It was when Mr. furthermore, Mrs. Sweet chose to do an investigation of ?cliques? during Sunday school class. They came arranged with leaflets and printed data from books about different religions. They gave every one of us a woodland green organizer and a duplicate of the data for every religion, so we could spare it since it was so significant. At that point, every week we would take out our envelope and Mr. furthermore, Mrs. Sweet would give us another faction religion to place in it. We began with Buddhism and Muslim religions, which were so unique in relation to submersion that calling them factions didn't appear to be excessively preposterous. Notwithstanding, from that point forward, we proceeded onward to Mormon and Catholics religions, and I could see no chance to get where they could be called cliques. Mr. also, Mrs. Sweet concocted an approach to show that each religion other than su bmersion was a faction. In any case, it didn't stop there; Mrs. Sweet revealed to us that The Lion King, indeed, Disney's The Lion King was a ?cultic film? what's more, she lamented each letting her grandkids watch it. She said in light of the fact that the film discussed the hover of life that it was about resurrection, something Baptists don't put stock in, subsequently making it cultic. At the point when she said this to us I needed to hold my mouth shut so I wouldn't snicker in her face. That was and still is one of the most ludicrous things I have ever heard. After those two months of ?religion? study I could no longer grasp how individuals could go to chapel and tune in to and think whatever was said there. I understood that those individuals and their convictions were crazy, unwarranted, and of no utilization to me, so I quit going to chapel. I quit constraining myself to have faith in something that didn't bode well, and had no evidence or rationale behind it since I was terrified of what might befall me when I bite the dust. I despite everything don't have the foggiest idea what will befall me, I'm despite everything frightened, except I

Gift a Smile

Gift a Smile However you celebrate this week, and regardless of what you giveâ€"presence, presents, or contributionâ€"remember what youre actually trying to gift: a smile. Merry Christmas from The Minimalists! Subscribe to The Minimalists via email.

Schizophreni A Mental Disorder - 1048 Words

20 October 2015 Schizophrenia can be managed successfully with proper interventions. When someone says, â€Å"That person over there is a schizophrenic.† Do we truly know what it means or do we just assume they are so called â€Å"crazy†? There is a stigma put on someone that has been diagnosed with this disease. The term has been used very loosely over the years without people actually knowing the background behind the term as well as the definition of schizophrenia. Schizophrenia is in a mental disorder classification on its own. Schizophrenia is said to possibly date as far back as Egyptian times. Although it may date back to ancient times, the first belief was that the person was possessed by a demon or was being punished for not obeying the God’s wishes. Schizophrenia has not always had that name. The term used before Eugene Bleuber renamed it was called dementia praecox. Arnold Pick was actually the first one to name the disorder dementia praecox but was not properly given credit for it. Emil Kraepelin was the publisher of several psychology books and was given credit for naming it dementia praecox. It became known as schizophrenia after Eugene Bleuber reviewed Kraepelin work and thought that based on the symptoms of the disorder that schizophrenia is a better fit. Wise 2 Schizophrenia is a debilitating mental disorder that has four subtypes that distinguish each type from one another. Symptoms often do not start to appear until the person reaches adolescence orShow MoreRelatedSchizophreni A Mental Disorder Essay1427 Words   |  6 PagesIntroduction Schizophrenia is a mental disorder that often appears in someone’s early adulthood stage, but it can emerge at any point of time in life. This disorder affects the brain and is considered as psychosis, which is a type of mental illness that makes people with it unable to differentiate between reality and imagination. The first person to identify schizophrenia as a mental illness was German physician Dr. Emile Kraepelin in 1887 and categorized it as dementia that occurs early in lifeRead MoreSchizophreni A Mental Disorder904 Words   |  4 PagesSchizophrenia is a chronic mental illness that affects approximately 1% of people around the world, and more than two million citizens in the U.S. alone (Dryden-Edwards). This illness is seen to affect men more often than woman. Schizophrenia is one of many psychotic mental disorders and usually presents with symptoms including behavior, thought, and social issues. Many people would describe schizophrenia more simply as a mental disor der that is characterized by abnormal social behavior which leavesRead MoreSchizophreni A Mental Disorder Essay1278 Words   |  6 PagesSchizophrenia is a mental disorder that takes over a patient’s body and mind. Schizophrenia’s causes and mechanisms remain poorly understood, and the most common treatments do little to restore patients health (Kurtz 7). Schizophrenia affects the person’s brain and ability on to think and function. People with Schizophrenia have voices inside their heads telling them to do things they don t want to. People with schizophrenia are not eligible to control the things they do or say. Schizophrenia isRead MoreSchizophreni A Distinct Mental Disorder862 Words   |  4 PagesSchizophrenia Deemed as the disorder with no preference, schizophrenia has followed mankind since the times of Ancient Egypt (2000, Okasha) under the broad term of â€Å"madness† yet it was not officially recognized until 1887 when Dr. Emile Kraepelin issued it a distinct mental disorder (2012, Burton). Widely thought to be a split personality disorder, it has in fact nothing to do with multiple personality conditions but instead, schizophrenia is an extreme thought disorder that causes disconnected thoughtsRead MoreSchizophreni A Severe Mental Disorder2078 Words   |  9 PagesDefinition Schizophrenia is a severe mental disorder characterized by some, but not necessarily all, of the following features: emotional blunting, intellectual deterioration, social isolation, disorganized speech, behavior delusions, and hallucinations. Delusions are beliefs that are not true, like people are trying to hurt them, believing other people can read their mind, or they have special abilities or powers. Hallucinations are hearing voices that are not there. People with schizophrenia mayRead MoreSchizophreni A Severe Mental Disorder2469 Words   |  10 PagesDefinition Schizophrenia is a severe mental disorder characterized by some, but not necessarily all, of the following features: emotional blunting, intellectual deterioration, social isolation, disorganized speech, behavior delusions, and hallucinations. Delusions are beliefs that are not true, like people are trying to hurt them, believing other people can read their mind, or they have special abilities or powers. Hallucinations are hearing voices that are not there. People with schizophreniaRead MoreSchizophreni A Severe And Disabling Mental Disorder924 Words   |  4 PagesSchizophrenia is a severe and disabling mental disorder, affecting approximately one percent of the world s adult population. Researcher say there are several of causes for this disorder, for instance genetics, substance use, or even the environment. As research began we found that, â€Å"schizophrenia can occur at any age, the average age begin in the late teens to the early 20s for men, and the late 20s to early 30s f or women† (NAMI). As said this disorder can go both ways with either women or men

Essay about Recent Economy of Afghanistan - 1504 Words

Introduction The Kite Runner written by Khaled Hosseini, is a fictional narrative following the life of Amir, the son of a wealthy single father known as Baba, and his sibling like relationship with their servant Ali’s son Hassan. Growing up together in Afghanistan during times of peace, they are split up due to unruly events, and the Soviet raid. Leaving behind all their belongings, Amir and Baba escape to America while the place they called home is devastated as the Taliban take over and establish their own regime. Throughout the story, Hosseini’s writings depict the abrupt change in conditions experienced by the people of Afghanistan, as the cruel demeanor of this terrorist group’s reign reflects upon the country. With the†¦show more content†¦Water is more abundant seeing that 60.6% of the population can access a drinkable source, but those who cannot often live in rural areas (â€Å"Afghanistan† CIA Factbook). Typically men provide for fa milies since only 12.6% of woman are literate. This leaves females with few job opportunities, as they face the prejudice of Islamic customs that prevent them from working (â€Å"Afghanistan†). Nevertheless, today woman still do have a chance in contrast to 2001 when â€Å"The Taliban prohibited women to work† (Weinbaum). This is a primary reason most children were orphaned during that time, displayed when Amir visited an orphanage back home, learning that many of the children are there since â€Å"their mothers can’t feed them because the Taliban don’t allow them to work† (Hosseini 266). At that time, parents were a commodity, which few children had. In present day, electricity is just as rare even though it is essential. In a census done by the Asia Foundation, â€Å"20% of the people report the availability of electricity in their household† out of 6348 Afghan citizen’s surveyed (Mohmand). This is an advancement however from what w as available ten years prior, as demonstrated when Amir was told by a hotel owner that â€Å"Kabul had been without electricity for two days† including commercial services (Hosseini 278). Health care and education are both existent but are scarce in density, as most schools and medical services are limited and concentrated in Kabul (Weinbaum). Hospitals are in high demandShow MoreRelatedThe Impact Of Tajikistan On The United States Of The Soviet Union1589 Words   |  7 Pagesconsiderable amounts of turmoil. When it was first declared a sovereign nation it was plunged very quickly in to civil war. The war led to a quick decline in the nation’s economy. This war crippled the nation leaving Tajikistan very weak in the June of 1997 when the war finally drew to a close. This civil war weakened Tajikistan’s legitimate economy and left many people to â€Å"rely on the revenues of illicit opiate trade†. Tajikistan is slowly recovering from the effects of becom ing a new nation, plagued withRead MoreAfghanistan War Essay1740 Words   |  7 Pagesstarted the war in Afghanistan. It’s been eight years since this incident, and the United States and President Obama still want to keep this war going. Next year they are going to send 30,000 troops to Afghanistan and Iraq. There are three reasons why they shouldn’t send them: one for their safety; two Afghanistan should keep their business to themselves; and three it’s going to affect the economy big time. First of all President Obama is going to send 30,000 troops to Afghanistan next year. My firstRead MoreGross Domestic Product ( Gdp ) Economic Statistics1141 Words   |  5 Pagesthe same sub-categories listed under the real GDP. The nominal GDP reflects the prices that are deemed to be current within that respective country’s economy, whereas the real GDP seem to fluctuate its prices based off of the inflation of the economy’s conditions during that respective time. The percentage change in Nominal GDP for the most recent quarter compared to the previous quarter is 0.09%. To get this percentage I divided the third quarter ($18,675.30) and fourth quarter ($18,860.80) ofRead MoreIrregular Warfare: One Nature, Many Characters1740 Words   |  7 Pages I would assert that due to the United States’ superior military power and technology, more stable political system (democracy), and globally dominate economy, we can and will, be successful in COIN operations. Examining each of these pillars of power will illustrate the advantage the United States has already demonstrated in Iraq and Afghanistan, and how these pillars will give us the strategic advantage in irregular warfare or â€Å"COIN,† going forward. 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According to estimation by World Bank, Afghanistan’s current population is about 32 million, which will increase to nearly 60 million by the year 2055. Such an increase will raise demand on the country’s already stressed water resources. In addition, a recent research by theRead MoreHow to Achieve World Peace and Stability While Living and Working Together 925 Words   |  4 PagesAttention by the international community since the start of the NATO interaction in Afghanistan has brought improved and much needed economic and security assistance. In 2002, the Tajiki government joined NATOs Partnership for Peace, and in March of 2013 became an affiliate of the World Trade Organization. The country is approximately the same size as Wisconsin and shares borders with China to its east, Afghanista n to its south and Uzbekistan and Kyrgyzstan to the west and north. Pamir and the AlayRead MoreAfghanistan’S Strategic Geographic Location Made It The1215 Words   |  5 Pagesseveral great powers. Afghanistan is located in Central and South Asia has be involved with invasion and war for centuries because Afghanistan was an essential location in ancient times because the Silk Road passed through it. Empires like Mauyra Empire of India, Alexander the Great of Greece, Umar, an Arab Caliphate, Genghis Khan of Mongolia, Mughal Empire of Indian and many more past empires invaded Afghanistan. However, they were never able to control the all part of Afghanistan at the same time.Read MoreDemocracy in Afghanistan1662 Words   |  7 PagesConverting Afghanistan into a democracy should be a major priority of the United States for many reason, one being, it would open up trade with the country. Democratic states tend to be more open to trade, trade to a greater extent, and have less t rade barriers. This is because democratically elected leaders open up trade as it benefits the people they govern, which boosts their popularity1. Afghanistan is one of the wealthiest countries when natural resources are considered. Recently, large veinsRead MoreGive People Shares Of Gdp1551 Words   |  7 Pagesshares Trills. The author ¬ strongly agree to the fact that if countries replace debt with earnings of their economies, it will help a long way in solving economy crises. Issuing shares implies that the countries will eventually pay dividend on this shares. The price of the shares of the country will fluctuate as new information about the country is known. A positive outlook of the economy will result to a rise in dividend while a negative outlook to a fall in dividend. Additionally, the author strongly

Documentary film Super Size Me Free Essays

Crucial health information is brought to the general public’s attention, when Morgan Spurlock directs and stars in the documentary film Super Size Me. After the obesity epidemic that broke out in the early 2000’s, Spurlock wonder’s what would happen if he were to consume only McDonald’s for breakfast, lunch and dinner for thirty days. This experiment raised many eyebrows to what is really reflected as healthy food. We will write a custom essay sample on Documentary film Super Size Me or any similar topic only for you Order Now Therefore, due to Spurlock’s study a question came to mind; Should McDonald’s place health warning labels on their so-called food products? Yes, all McDonald’s should place health warning labels’ on their products of food. Spurlock proves that McDonald’s is not safe to consume, because at the end of his experiment he gained twenty four and a half pounds, had a thirteen percent increase in body mass, a  cholesterol  level of 230, elevated mood swings, fat buildup in his liver and sexual dysfunction. Many critics say that because Spurlock was not exercising regularly and was intentionally consuming an average of 5,000 calories a day, that anybody would have had the same results. Nonetheless after Spurlock carried out his experiment, he proved his case which is, walking 5,000 steps a day and consuming 5,000 calories a day of just McDonald’s is dangerous from every view and McDonald’s should place warning labels on all their food that is sold to the public. Though warning labels’ on McDonalds food would not harm business as much as corporate thinks it will, in the film Super Size Me, Spurlock approaches random members on the street of Manhattan, New York and ask if they know how bad McDonalds is for them and if so, why do they continue to eat it? Every person that was addressed by Spurlock stated yes they do know fast food restaurants are the main cause for health problems, but they still love to eat out. Proving that even the informed American concisely makes the decision to eat out rather than making a fresh meal at home. In the end, Spurlock’s film was a success when it came to getting his message across, which is, be informed and stay healthy. How to cite Documentary film Super Size Me, Essay examples

Effective Business Communication Business Stakeholders

Question: Describe about the Effective Business Communication for Business Stakeholders. Answer: Introduction: Business communication is anointed as one of the key drivers of business in the present scenario. The role of communication in context of business has been diversified over the years as organizations realized the expansion of their activities. As organizations gathered substantial assistance from the revenue gathering strategies, the emphasis of organizations on other vital aspects of business such as stakeholders, sustainability and generation of dynamic capabilities was minimal (Kaul, 2014). Therefore, business organizations had to include plausible integrations in their strategic principles in order to cater to the varying changes in the business environment such as varying customer behaviors and economic disturbances as well as social conflicts. The use of business communication is associated with various outcomes such as establishment of flexible corporate culture, efficient supply chain management and functional stakeholder management. However, the domain of business communicat ion has been characterized by the inclusion of varying categorization for types of communication, the induction of unconventional communication channels and revising the traditional norms established for business communication (Grunig, 2013). The new concepts related to the guidelines for business communication emphasize on flexibility and identification of new concepts observed from the works of different researchers and academics. The following report illustrates references to six major concepts related to business communication with explanation of rationale as well as apprehending the key concept furbished in the article (Kuehn, 2016). Effective Business Communication Ethical Communication: Module 1 Definition: The definition of ethical communication can be described in context of business organizations with distinct references to ethical behavior and efficient communication. Business organizations have to apprehend the significance of ethical behavior in communication in order to acquire sustainable advantage. Ethical communication and its objectives can be realized only if an organization is capable of maintaining favorable levels of honesty with customers as well as employees (Guffey Loewy, 2012). The information communicated by the organization must be relevant and should be validated from the perspective of distinct receivers. Paralanguage can be defined as the technical apparatus or the physical gestures intended for communication. Devices used for business communication such as PDAs as well as the body language of managers are also accountable for inclusion in paralanguage. Paralanguage is considered as productive especially in situations of face-to-face conversations where ethical behavior can be aptly addressed. Therefore ethical communication and paralanguage are interrelated and the interplay between them could lead to prolific strategic management advantages (Locker Kienzler, 2015). Journal Article: Ewing, J 2014, 'Communication (applied science)', Salem Press Encyclopedia of Science, Research Starters, EBSCOhost, viewed 24 September 2016. The article primarily emphasized on the varying implications of paralanguage in ethical communication. Though paralanguage can be considered as non-verbal language used for communication, the development of technology has led to other forms of non-verbal communication such as text messaging and IP messaging. Therefore these forms of paralanguage are also subject to scrutiny in context of ethical behavior by an organization in event of business communication (Ewing, J 2014). Business communication has been largely argued to derive potential benefits from the implementation of ethical behavior and paralanguage in perfect unison. Analyze and explain: In my current job I will be able to use the concept of ethical communication and paralanguage for improving communication skills as well as body language which could assist me in excelling in the requirements demanded by the organization. The technical innovativeness observed by me in modern-day equipment for communication has created flexible scope for my organizations employees to utilize paralanguage for business communication (Varner Varner, 2014). However, the use of paralanguage has to be coordinated with respect to the context of ethical communication. My manager has to ensure that information is shared among all sections of the organization with a comprehensive understanding of the information being communication. Business communication is associated with ethical concerns related to relevancy, credibility and authenticity of the information being delivered. Employees have to consider the training in paralanguage aspects which could enable them to underst and the varying domains of ethical communication. Body language of communicators must be characterized by limited scope for offensive language, amiable behavior and expressive nature (Bell Muir, 2014). Ethical considerations have to be addressed through being assertive of the confidentiality of the information being exchanged. Furthermore, different types of understanding of paralanguage by varying individuals could lead to ambiguities related to ethical communication (Barringer, 2012). Application: I will be able to use the concepts of paralanguage and ethical communication as the most potential resources in my future as a manager. Ethical communication is stringent and paralanguage is non-verbal in nature and hence I will be able to implement both entities in a flexible fashion so that ethical concerns of business communication are not violated through the use of paralanguage (Bell Muir, 2014). Managers must assume specific attention to the coordination among proper standards for paralanguage and the flexibility of communication channels to ensure effective communications alongside compliance to ethical standards. Audience analysis and communication apprehension: Module 2 Definition: The concept of audience analysis with respect to business communication is effectively realized from the perspective of distinct audience selected for communication. A business organizations communications plans are largely directed towards the customers and employees. Customers are communicated for conveying information about new products and services and employee communication is essential for implementation of new organizational strategies. Evaluating an audience prior to the communication would assist in preparing relevant material to be communicated and thus ensure plausibility of the desired communication outcomes (Varner Varner, 2014). Communication apprehension can be defined as the hesitation to communicate with a specific audience group and is defined by the attributes such as context of the communication, personality traits of the speaker, situation and the nature of the audience. Customer apprehension is also associated with augmenting factors such as familiarity, formal ity, perceived similarity and novelty (Varner Varner, 2014). Journal Article: Clowers, M, And, O 1995, Uniting Traditions: Incorporating Group-Based Exercises in the Basic Public Speaking Course, n.p.: ERIC, EBSCOhost, viewed 24 September 2016. The argument presented in the article was profoundly indicative of the various forms of anxiety observed in case of business communication and especially in public communication ventures. However the interrelation between audience analysis and communication apprehension has been referred to in detail in the journal publication which is also a prolific indicator of how evaluation of the audience characteristics helps in reducing communication apprehension (Clowers And, 1995). The implications of communication apprehension have created formidable setbacks for the organizations as they were not sure of prolific results from the supposed communication strategies. Analyze and explain: In my current job I will be able to use the concepts of audience analysis and audience apprehension to improve my abilities to communicate with larger groups and hence enhance my exposure within an organization. I will be able to interact with diverse audience in the organization which could further assist me in developing acquired skills. However, the effectiveness of a communication strategy is highly dependent on the capability of the communicator to inform all relevant details to the audience. The audience should be analyzed on the basis of their behavioral preferences alongside the composition of age, gender and cultures prevalent in a specific audience group (Thill, Bove Chatterjee, 2013). Determining the details of the audience could enable the speaker to understand the exact things that need to be conveyed to the audience. I realize that this phase is complemented by the factors of novelty, perceived similarity, familiarity and formality which help in determining the level o f communication apprehension permitted for a specific audience (Kharat, 2012). The situations which lead to realization of communication apprehension can be reviewed from the behavioral perspective of different speakers which would land up a perfect choice for conducting business communication. The settings of communication are also impactful on the communications objectives of an organization as the speaker becomes uncomfortable while dealing with situations involving unwarranted flow of information and new information or audience contexts. Application: I will be able to use of the concepts of audience analysis and communication apprehension in my future career as a manager as they are widely considered in political communications and large corporations could utilize these entities for business communication. The application of audience analysis could serve as a reasonable platform for me to understand intricate aspects of the organization such as supply chain, employees, financial resources and customers (Barringer, 2012). These entities must be analyzed precisely in order to prepare a plan of communication for suppliers, customers and employees when required. Managers could inhibit communication apprehension through consideration of measures such as vying for moderation of context factors such as novelty and familiarity to the advantage of the organization. Understanding the Verbal and Non Verbal communication process: Module 3 Definition: The process of communication is characterized by the various underlying processes such as verbal and non-verbal communication. Communication can be considered as the crux of majority of business activities being executed all over the world. The classification of business communication into varying categories and its recognition as a significant contributor to long term sustainability of an organization are prominent features noticed in communication in the domain of business (Law, Buhalis Cobanoglu, 2014). Professional communication can be characterized by ethical behavior which is being neglected in many industrial contexts. However, the requirement of executing professional communication in context of real world scenarios which involve organizations taking up on consistently changing market situations is clearly imperative (Howes Sallot, 2013). Journal Article: Butt, M, Shafiq, M 2013, 'Significance of Non-Verbal Communication in the Teaching-Learning Process', FWU Journal Of Social Sciences, 7, 1, pp. 27-32, Academic Search Complete, EBSCOhost, viewed 24 September 2016. The argument placed forward in the article is reflective of the opportunities which can be derived from the theoretical aspects of professional communication. The distinct implications of verbal and non-verbal language alongside the predicted outcomes of analyzing different types of communication behavior exhibited by individuals at workplace prove to be major highlights of the reading (Butt Shafiq, 2013). The argument can be validated by apprehending the explanation of the issue in accordance with the theoretical aspects related to it. Analyze and explain: in my current job, I will be able to use the concepts of professional communication which can be helpful in determined from various forms of interactions between employees and managers. I came to know that different managers face considerable difficulties while determining possible methodologies for communicating with employees. Even though managers have the authority to use desired modes of communication such as verbal and nonverbal communication, the analysis of employee preferences can be termed as a reasonable aspect for inducing promising communication routes within the organization (Sharp Brumberger, 2013). As per me verbal communication has to be implemented in a cordial manner and use of higher tone except in certain cases where some of the dominant considerations which must be assumed by managers for answering the communication requirement of the organization. Higher involvement with employees shall also be complemented with acquisition of details pertaining to the personal life of employees alongside their habitual and behavioral preferences which could facilitate a viable option for preparing strategies to communicate with them. Managers must also acquire substantial inferences from the aspects of non-verbal communication which would enable them to cater the communication needs of employees of an organization which could be especially helpful in event of a change (Fleisher Bensoussan, 2015). Change management strategies would require a supportive non-verbal approach from managers which could ensure flexible and productive communication. Application: I will be able to use professional communication in my future career options as a manager through utilization of the nascent opportunities that can be used for determining the proficiency of communication strategy of an organization. Methods followed by an organization for addressing the communication needs must be inclusive of references to the various forms of communication and the possible risk factors which could create unwanted troubles at the workplace (Barringer, 2012) The emphasis of contemporary communication requirements on people has created the urgency of adopting interactive forms of communication primarily comprising of non-verbal approaches to communication. Communication efficiency and Visual communication: Module 4 Definition: The efficiency of communication is realized in the life cycle of a message. The message originates from the sender and traverses through various communication channels to reach the receiver. The receiver must acknowledge the information and interpret it in order to substantiate the purpose of communication. However, the conventional norms used for executing the various processes of communication and the traditional communication channels implemented by an organization are responsible for insufficiency to cater the complicated requirements of communication in the modern business settings. Visual communication has turned out to be a major improvement introduced in the domain of business communications as the use of audiovisual aids for explaining the intentions of communication has turned out to be functional in conveying the exact motive behind a message (Bandhiya Joshi, 2016). Journal Article: Koulouri, T, Lauria, S, Macredie, R 2016, 'The influence of visual feedback and gender dynamics on performance, perception and communication strategies in CSCW', International Journal Of Human - Computer Studies, Science Direct, EBSCO host, viewed 24 September 2016 The argument presented in the article is directed towards the preference of visual communication over conventional verbal and non-verbal forms of communication. Visual communication is enhanced through the provision of visual aids which are considered as more effective on the psyche of audience than textual information (Koulouri, Lauria Macredie, 2016). The efficiency of visual communication methods has to be evaluated from the perspective of other considerations such as dependency on technical expertise and the lack of emphasis on statistical evidence. Analyze and explain: In my current job I will be able to utilize visual communication to improve my presentation and documentation skills. I will also be able to identify technical expertise in many emerging technologies such as presentation application software. Communication with the help of audiovisual assistance could prompt the receivers to acquire a mental picture of the various entities in the form of pictorial representations. Bar graphs, histograms and charts form a very cognizable alternative to convey business related information to employees and the recent developments in computer programs have led to creative solutions for presenting information visually. Time-lapse photography and other creative entities have been utilized for conveying the business information of the company especially in the marketing department. Visual perception of a message is also responsible for increasing the probabilities of the receiver memorizing the message. The impact of visual messages is higher as compared to conventional text messages or other forms of verbal and nonverbal communication. The use of visual communication has to be considered from varying aspects such as the relevancy of representing company information in the form of visual aids, the acknowledgement of stakeholders for the revised communication plan and limitations drawn in context of the organizations ability to respond to the technical expertise needed for the task. Application: I will be able to use the application of the visual communication approach for business communication in my future managerial roles. I can also integrate my skills of conclusive emphasis on acquisition of data and interpretation to present viable visual information (Guffey Loewy, 2012). I believe that further scope for development of appealing visual communication plans should be facilitated by organizations in terms of support and financial backing. Written business communication and Oral Communication: Module 6 Definition: The definition of written business communication can be found in the various written documents which are exchanged for communication purposes. For examples, emails and messages exchanged at the workplace account for written business communication. The other examples include applications and informative reports which reflect written business communication (Guffey Loewy, 2012). The use of documents in communication is an example of non-verbal form of communication. However, the scope of written business communication is limited by the inclusion of behavioral preferences for understanding the messages exchanged in the communication (Ainsworth, 2013). Generally, it is observed that written business communication delivers minimal effectiveness if not implemented in accordance with the understanding capabilities and preferences of the audience. Journal Article: Addams, L, Allred, A 2015, 'business Communication Course Redesigned: All Written And Oral Communication Assignments Based On Building Career Skills', Academy Of Educational Leadership Journal, 19, 1, pp. 250-265, Business Source Complete, EBSCOhost, viewed 24 September 2016. The argument laid out in the article is chiefly descriptive of the considerations needed for evaluating the receiver and their preferences which would enable framing of suitable written messages. Organizations should emphasize on the preferences of audience which is reflective of audience analysis also (Addams Allred, 2015). This would enable the managerial personnel to apprehend the future course of action to be followed for written business communication in the company. Analyze and Explain: In my current job I can use the concepts of written communication in formal and informal settings to improve my non-verbal communication facet characterized individually with the acquisition of skills related to writing. The scope of written communication is also subject to other modifications when it is considered in context of business. Business applications need an organization to ensure that communication is sustained on all professional levels within the organization (Ainsworth, 2013). As per me, verbal communication has a substantial impact on the performance of employees. However, the reliability on verbal communication could lead to issues such as procrastination without the lack of written authorization. The issues which can arise from verbal communication cannot be limited completely and therefore written business communication can serve as proven and documented evidence of organizational activities. Furthermore, written communication would induce a sen se of urgency in the receiver to acknowledge the message delivered in the message. Finally, the use of written business communication must be realized with respect to the execution of a review of organizational communication. Application: I will be able to use the application of written business communication in my perceived future responsibilities as manager and my skills can be augmented with the implementation of specific genres for certain business contexts. While some organizations prefer communication in the form of descriptive reports or memos, others are involved in communication through emails (Ainsworth, 2013). Therefore, the suggested recommendations for an organization to improve it written business communicating capabilities should be primarily focused on the evaluation of the preferences of the audience and preparation of a plausible message in the format accepted all over the organization. Interpersonal communication Personality Development: Module 5 Definition: The communication between two individuals can be described as interpersonal communication. The use of interpersonal communication has been feasible in many instances such as dialogues between major corporations, interaction among managers of different business departments and interaction among employees. The role of interpersonal communication can be aptly observed in the proliferation of creative communication channels which exist exclusively among certain groups or individuals (Fleisher Bensoussan, 2015). The significance of interpersonal communication can be realized through the various trends observed in the various references which indicate interpersonal communication in an industrial context. Journal Article: Beebe, S, Beebe, S, Redmond, M 2005, Interpersonal Communication: Relating to Others, N.P.: Boston, MA: Pearson/Allyn and Bacon, c2005. CQ University Library Catalogue, EBSCOhost, viewed 24 September 2016. The argument placed in the journal indicates that various types of behavioral preferences are accountable for changed introduced in interpersonal communication. The implementation of aggressive, passive and assertive communication types in interpersonal interactions could be moderated for dealing with distinct situations (Beebe, Beebe Redmond, 2005). The article emphasizes on the recognition of distinct approaches to deal with the issues which emerge in the domain of interpersonal communication. The resolution of the issue can be possible through establishment of standard implications related to types of communication and the context in which they are implemented. Analyze and explain: In my current job I could be able to use the concepts of interpersonal communication to improve my ability for apprehending the interplay of various factors involved in the simple interaction between two individuals. The implementation of interpersonal communication is successful only if the non-verbal aspects of the communication are aptly moderated. For example, the body language, appearance and facial gestures of the speaker have a formidable influence on interpersonal communication. While many observers consider the verbal statement delivered by the speaker to apprehend the meaning of the message or the purpose of communication, many others are concerned with the body language, tone of voice or facial expression. The effectiveness of interpersonal communication can be aptly realized only through the consideration of the individual components associated with-it such as message, communicator, barriers, channel, feedback and the context in which the message in d elivered (Barringer, 2012). While the communicator is liable to understand the process of communication and its complexity, the message must be completed with the communicators ability to infuse body language, facial expressions and other non-verbal behavior which strengthen the probabilities of functionality of the message. Application: I will be able to utilize the application of interpersonal communication in my future career since I could develop improvisations in my communication methods as per the feedback and the context. The modern requirement of business communication is flexibility which can be accomplished only through comprehensive review of the context in which the communicating has to be executed so that the communicator can present relevant information (Howes Sallot, 2013). Conclusion: The report conclusively highlights the various concepts related to business communication as observed in reading materials provided for the report. The identified concepts were reviewed from the perspective of definitive aspects and applications in real situations. The application of the identified elements of business communication has to be aligned with the determination of audience preferences and ethical standards suggested for communication process. Emphasizing on the audience would ensure that the purpose of the communication is achieved and hence business communication can benefit substantially from analysis of audience preferences since the revised communication plans could be comprehended by the audience exactly in the context intended by the communicator. References Ainsworth, J. (2013). Business languages for intercultural and international business communication: A Canadian case study.Business Communication Quarterly, 1080569912471186.Bandhiya, D. B., Joshi, A. (2016). Perceived Study on Avoiding Discriminatory Language in Workplace Communication.Indian Journal of Applied Research,5(10). Addams, L, Allred, A (2015), 'BUSINESS COMMUNICATION COURSE REDESIGNED: ALL WRITTEN AND ORAL COMMUNICATION ASSIGNMENTS BASED ON BUILDING CAREER SKILLS', Academy Of Educational Leadership Journal, 19, 1, pp. 250-265, Business Source Complete, EBSCOhost, viewed 24 September 2016. Bargiela-Chiappini, F., Nickerson, C. R. (2014).Writing business: Genres, media and discourses. Routledge. Barringer, B. (2012).Entrepreneurship: Successfully Launching New Ventures, (2012). Baytosh, C. M., Kleiner, B. H. (2013). Effective Business Communication for Women.Women in Management Review. Bell, R. L., Muir, C. (2014). A review of business communication under the leadership function.Business Studies Journal,6, 99-121. Beebe, S, Beebe, S, Redmond, M (2005), Interpersonal Communication: Relating to Others, N.P.: Boston, MA: Pearson/Allyn and Bacon, c2005. CQUniversity Library Catalogue, EBSCOhost, viewed 24 September 2016. Butt, M, Shafiq, M (2013), 'Significance of Non-Verbal Communication in the Teaching-Learning Process', FWU Journal Of Social Sciences, 7, 1, pp. 27-32, Academic Search Complete, EBSCOhost, viewed 24 September 2016. Conrad, D., Newberry, R. (2012). Identification and instruction of important business communication skills for graduate business education.Journal of Education for Business,87(2), 112-120. Clowers, M, And, O (1995), Uniting Traditions: Incorporating Group-Based Exercises In The Basic Public Speaking Course, n.p.: ERIC, EBSCOhost, viewed 24 September 2016. Ewing, J (2014), 'Communication (applied science)', Salem Press Encyclopedia Of Science, Research Starters, EBSCOhost, viewed 24 September 2016. Fall, L. T., Kelly, S., MacDonald, P., Primm, C., Holmes, W. (2013). Intercultural communication apprehension and emotional intelligence in higher education: Preparing business students for career success.Business Communication Quarterly, 1080569913501861. Fleisher, C. S., Bensoussan, B. E. (2015).Business and competitive analysis: effective application of new and classic methods. FT Press. Grunig, J. E. (2013).Excellence in public relations and communication management. Routledge. Guffey, M. E., Loewy, D. (2012).Essentials of business communication. Cengage Learning. Howes, P. A., Sallot, L. M. (2013). Company spokesperson vs. customer testimonial: Investigating quoted spokesperson credibility and impact in business-to-business communication.Public Relations Review,39(3), 207-212. Kaul, A. (2014).Effective business communication. PHI Learning Pvt. Ltd.. Koulouri, T, Lauria, S, Macredie, R (2016), 'The influence of visual feedback and gender dynamics on performance, perception and communication strategies in CSCW', International Journal Of Human - Computer Studies, ScienceDirect, EBSCOhost, viewed 24 September 2016 Kernbach, S., Eppler, M. J., Bresciani, S. (2015). The Use of Visualization in the Communication of Business Strategies An Experimental Evaluation. International Journal of Business Communication,52(2), 164-187. Kharat, D. E. (2012). A study of classroom interaction techniques to develop speaking, writing, reading listening skills for business Communication. Indian Streams Research Journal,2(3), 1-6. Kuehn, S. (2016). Exploring US Business Leaders' Strategies for Enhancing Team Communication.. Law, R., Buhalis, D., Cobanoglu, C. (2014). Progress on information and communication technologies in hospitality and tourism.International Journal of Contemporary Hospitality Management,26(5), 727-750. Locker, K. O., Kienzler, D. S. (2015).Business and Administrative Communication. Meredith, M. J. (2012). Strategic communication and social media an mba course from a business communication perspective.Business Communication Quarterly,75(1), 89-95. Ru-Chu, S. H. I. H. (2013). Effect of using Facebook to assist English for business communication course instruction.TOJET: The Turkish Online Journal of Educational Technology,12(1). Sharp, M. R., Brumberger, E. R. (2013). Business communication curricula today: Revisiting the top 50 undergraduate business schools.Business Communication Quarterly, 1080569912471187. Thill, J. V., Bove, C. L., Chatterjee, R. B. (2013).Excellence in business communication. K. Subramanian (Ed.). Pearson. Ulmer, R. R., Sellnow, T. L., Seeger, M. W. (2013).Effective crisis communication: Moving from crisis to opportunity. Sage Publications. Varner, I. I., Varner, K. (2014). The Relationship Between Culture and Legal Systems and the Impact on Intercultural Business Communication. InGlobal Advances in Business and Communication Conference Journal(Vol. 3, No. 1, p. 3).

A Critique of Tourism Policy and Planning in Vietnam

Introduction Tourism is one of the critical sectors in the global economy, thus there is a need to develop comprehensive policies and plans to enhance sustainable tourism. From the economic perspective, it can be noted that tourism is one of the sectors that earn foreign exchange for most national economies.Advertising We will write a custom report sample on A Critique of Tourism Policy and Planning in Vietnam specifically for you for only $16.05 $11/page Learn More What has been observed in the survey of global tourism is that a substantial number of countries in the world are working on modalities of developing efficient plans to come up with structures that can promote tourism and economic growth. Vietnam is one of the countries in the world that have continuously worked on the means of developing plans to enhance tourism (Chon Berger 2005).   This paper is a report that presents an in-depth criticism of tourism planning and policy in Vietnam. The paper is divided into a number of sections to provide a deeper critique of the main elements of policy and planning in the tourism policy. The first section of the paper presents an overview of the Vietnam’s tourism industry. The second section of the paper presents a historical overview of tourism and tourism policy in Vietnam. The third section of the report presents a criticism of the aspects of supply and demand as incorporated in the development and enhancement of policy in Vietnam’s tourism sector. The fourth part of the report presents a criticism of how the critical elements of development like poverty alleviation are incorporated in the policy arena. Overview of Tourism in Vietnam According to Sieu (2012), tourism is among the leading industries in Vietnam. The statistics derived from the 2011 assessment and analysis of tourism performance in the country reveal growth in the industry. In the year 2011, the industry had a total arrival of 6.01 million tourists. Besides the international tourists, the country also promotes domestic tourism, whose total numbers hit the 30 million mark. In the same year, the total receipts in terms of cash from the tourism industry stood at 6.2 million US dollars, which denoted a contribution of 5.8 percent to the GDP of the country (Visa n.d.).Advertising Looking for report on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More The receipts from tourism in the county are linked to the promotion and growth of tourism attraction sites and strategies of managing tourism in the country. This is, in turn, associated with the development and continued implementation of tourism policy, accompanied by comprehensive plans that are aimed at sustaining tourism as one of the key economic segments in Vietnam (Truong 2013). Truong (2013) observed that one of the critical factors of tourism in the tourism sector is the availability of resources for tourism. An as sessment of the tourism sector in Vietnam reveals the presence of numerous resources that act a basis on which tourism is implemented in the country. These resources can be categorized into several groups. These include natural attractions, human resource, human attractions, the availability of financial resources, tourism infrastructure and tourism facilities. Natural attractions entail features like flora, fauna, ecosystem, beaches, parks, forests, lakes, rivers, and reserved areas, among others. Human attractions entail arts, heritage, lifestyle, cuisine, and festivals, among others. On the other hand, human resources revolve around the quality of management, tourism-related education, and the quality of the system of tourism management in Vietnam. Each of these resources is vital in the development of policy and plans for expansion and growth of the industry as one of the critical contributors to economic development in Vietnam (Sieu 2013). A look at these resources reveals that the country is rich in most of the resources that promote tourism. Therefore, the crafting of clear policy goals is a fundamental recipe as far as the comprehensive combination and management of these resources to attain desirable economic outcomes in Vietnam is concerned.Advertising We will write a custom report sample on A Critique of Tourism Policy and Planning in Vietnam specifically for you for only $16.05 $11/page Learn More The combination is embedded in the policy goals and objectives. The objectives determine the level of suitability at which each resource is integrated with other resources to enhance not only the expansion of the industry, but also the ability of the country to generate more income from the industry (Ng 2008). Historical overview of tourism planning and policy in Vietnam It is of great essence to begin by noting that Vietnam is a developing country. Having come from a tumultuous political history, the country considers touris m as one of the key pillars of economic growth and development. The development of tourism in Vietnam is an exercise that has progressed for a relatively long time. What is implied here is that a number of steps have been initiated as a way of enhancing the pace at which the tourism sector in the country develops over the years. According to Lloyd (2004), the development of tourism policy as far as Vietnam as a country is concerned is an issue that has been at the center of national policy development in the country. Several factors relating to effective policy development have continuously come out all along the history of policy and policy development in Vietnam’s tourism sector. Among the issues that have come out in the history of Vietnam is the issue of regulation and whether it measures up to the economic expectations of the industry and the economy of Vietnam at large. As one of the sectors that lie at the center of economic growth and development in Vietnam, the role of the government in creating a favorable policy environment cannot be overemphasized (Truong 2013). The history of tourism planning and policy in Vietnam cannot be talked about without mentioning one of the historical antecedents in the country, which is the American War in the country and its impacts on the economic structures of the country (Laderman 2009). While the development of tourism policy in tourism can be traced to the beginning of the last quarter of the 20th century, what needs to be mentioned is that the early stages of policy development in the tourism sector in the Vietnam served political objectives, rather than focusing on the economic objectives (Truong 2013).Advertising Looking for report on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Critiquing the policy objectives of tourism in Vietnam A lot of emphasis has been paid to the establishment of a sound policy to guide the development of tourism in the country over the years as one of the main foundations of economic growth and development in Vietnam. As such, a Master Plan was developed at the national level to help in the development of tourism. The plan was developed on a long-term basis up to 2020 to assist in establishing a wider network that will capture the domestic and international needs. The other objective of the Master Plan in the Vietnam’s tourism industry is to strengthen the management of tourism. Strengthening the management of tourism is an elaborate task in the sense that it pays a lot of attention to the issues of ecology in tourism management. In other words, it can be argued that Vietnam develops the policies and plans in the tourism industry based on the developments that are taking place globally (Chon Berger 2005). Tourism is taken a s one of the green-oriented industries in the world, thus the emphasis on the ecological accolades within the policy environment is an indicator of incorporating aspects of global management in policy development at the national level (Sieu 2012). Sieu (2012) observes that the other objective that depicts the broad nature of the tourism policy and, perhaps, reiterates the importance of tourism to the economy of Vietnam is the promotion of social meetings and the organization of foreign resources that, in turn, enable the country to invest in the development of tourism. The social and cultural aspects of tourism are critical contributors to the expansion of tourism in any country, besides being part of the tourist attraction. However, it depends on the broadness of the industry. According to research, the tourism sector of Vietnam is quite wide, meaning that it does not only pay attention to wildlife, but it also revolves around other attractions that are embedded in the social and c ultural aspects. The country is rich in culture, which works side by side with the richness in natural resources. This promotes a strong local environment for tourism development (Sieu 2012). According to Doan (2005), Vietnam has a long cultural history that attracts the entire world. The culture of the country can be traced back to 4000 years. What comes out here is that there is a need to diversify tourism as one way of enhancing the expansion of the tourism industry, as well as the avenue for promoting competitiveness in the industry at the national level relative to the competition that prevails in the global tourism industry. According to Truong (2013), the incorporation of social aspects of the policy and plans in the tourism industry of Vietnam is one of the modalities of addressing other challenges like poverty through the promotion of certain attributes of tourism, like cultural tourism, apart from the dominant aspects of tourism like the tourism that focuses on nature and other ecological factors. The policy seeks to enhance human resource infrastructure to promote the quality of management in the industry and improve the quality and quantity of delivery. This will promote competitiveness. The global tourism industry is quite competitive, which means that the attractiveness of the industry in any country requires the enhancement of the capacity of the country to attract more tourists. Human capacity development, as brought out in the policy, means the establishment of proactive mechanisms within all the sub-sectors of development in the industry (Sieu 2012). The quality of management often contributes to the outcomes of management, especially in the service sector like the tourism industry where service quality is a key factor in promoting competitiveness. The objective of human resource development goes hand in hand with the ability of the population to produce people who are skilled, contributing to the capacity to attain a workforce that is compet itive enough to fill the gap of quality management. Literacy levels in Vietnam are quite admirable, which is a sign of optimism as far as the implementation of the objective of human resource capacity development in the tourism sector of the country is concerned (Cali, Ellis te Velder 2008). Another policy goal as far as the development of tourism in Vietnam is concerned is the increased investment in the expansion of the tourism centers through ensuring that there is adequate financial support for all the expansion activities related to tourism. This can be considered as one of the key objectives of tourism development in Vietnam that can ensure the country gets sustainable income from the industry, even when there is a high level of competition in the global tourism industry (Sieu 2012). Challenges in tourism policy and planning in Vietnam Doan (2005) acknowledged a rise in demand for tourism in Vietnam. According to the contemporary cumulative figures of tourists in the country, the rise in the number of tourists in the country is supported by the steady rise in the number of domestic tourists in the country following the implementation of strategies to promote domestic tourism. However, several questions are raised about the ability of the country to maintain the desirable standards in the industry as a way of promoting international visitors in the country. International visitors are vital as far as the promotion of the balance of payments in the financial transactions at the national level is concerned. Here, it is evident that the policy and plans in the tourism industry do not address the issue of income in the tourism industry in Vietnam sufficiently, especially when the industry is viewed from the lenses of economic growth and expansion at the national level. Vietnam’s policy focuses on a blanket growth of the industry, instead of paying adequate attention to each aspect of tourism expansion because each of these aspects of tourism have an im portant role to play in the expansion and growth of the economy of the country (Ng 2008). According to Ng (2008), the objective of tourism development in any country in the world is to promote an environment that supports tourism. What comes out in the analysis of tourism policy in Vietnam is the lack of the development of policy goals that can aid in eliminating the influence of politics in the critical aspects of tourism development. There is no clear goal that outlines the role of politics in the advancement of tourism in the industry. In a similar sense, the policy objectives and plans in the country seem to overlook most of the critical parameters of politics and their influence on the establishment of adequate support structures for tourism development in Vietnam. If more economic goals have to be realized by Vietnam as far as the contribution of the tourism industry to economic development is concerned, then more attention has to be paid to the integration of the economic goa ls with the political goals of the country. This way, it will become easy to eliminate the negative influence of politics on the development of a sustainable tourism industry in Vietnam (Ng 2008). Diversity is one of the main factors that can be used to boost the level of competitiveness of the country in terms of tourism. Diversifying the tourism industry implies that Vietnam needs to be in possession of adequate financial resources to help in investing in different segments of the industry. While Vietnam has put in place strategies within the tourism policy that are meant to help in promoting diverse tourism products, the country is still far much limited when looked at in comparative terms. Policy and plans in the tourism industry of Vietnam require the incorporation of the mechanisms of mobilizing support and development of different tourism products to put the country in a better position to earn from different tourist products (Ng 2008). The diversification of tourism products requires the expansion of the capacity of the country’s infrastructure. This brings out the issue of economic capacity as a factor in policy development and implementation in the tourism sector. Still, there are a lot of setbacks related to the constraints in financing in the industry, resulting in inadequate financing of most of the strategies that are aligned to the policy goals that are embedded in the tourism policy (Chon Berger 2005). Thus, part of the improvements that are required to enhance the scope of the tourism policy in Vietnam is the incorporation of the objectives of raising financial resources and the subsequent strategies to execute the objectives. According to UNESCO (2005), tourism policy in Vietnam is established upon the broader goal of alleviating poverty in the country. Given the level of poverty in Vietnam, it becomes quite daunting to craft the policy goals in such a way that they promote tourism development and alleviate poverty at the same time. W hat needs to be done is for the country to focus on developing the tourism industry and let poverty reduction be a spillover effect of tourism development, especially by way of taking tourism development as an economic initiative. Reference List Cali, M, Ellis, K, te Velder DW 2008, The contribution of services to development and the role of trade liberalisation and regulation, Overseas Development Institute, London. Chon, KS, Berger, AA 2005, Vietnam tourism, The Haworth Hospitality Press, Binghamton, NY Doan, NTK 2005, Sustainable tourism development in Vietnam. Web. Laderman, S 2009, Tours of Vietnam: War, travel guides, and memory, Duke University Press, Durham, NC Lloyd, K 2004, ‘Tourism and transitional geographies: Mismatched expectations of tourism investment in Vietnam’, Asia Pacific Viewpoint, vol. 45, no. 2, pp. 197-21. Ng, BC 2008, ‘Tourism economic development in Vietnam’, A dissertation submitted to The University of Birmingham for the degr ee of MPhil Asian Studies (Research), https://etheses.bham.ac.uk/id/eprint/1783/1/Ng08MPhil.pdf Sieu, HV 2012, 6th UNWTO Asia – Pacific Executive Training on Tourism Policy and Strategy Bhutan, 25 -28 June 2012 Country Presentation: Vietnam Tourism Master Plan to 2020, http://asiapacific.unwto.org/sites/all/files/pdf/vietnam_1.pdf Truong, VD 2013, ‘Tourism policy development in Vietnam: A pro-poor perspective’, Journal of Policy Research in Tourism, Leisure and Events, vol. 5 no. 1, pp. 28-45. UNESCO 2005, ‘Major issues in tourism development in the Asian and Pacific region: enhancing the role of tourism in socio-economic development and poverty reduction’, High-level Intergovernmental Meeting on Sustainable Tourism Development, 7-9 December 2005, Bali, Indonesia. Web. Visa, n.d., Tourism outlook: Vietnam. Web. 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Chapmans Homer Essay Example

Chapmans Homer Essay Example Chapmans Homer Paper Chapmans Homer Paper Keats popularity stems from his ability to engage the senses and take us away from our mundane lives to a better place. How far do you agree? Keats is universally known as a poet of the senses. His popularity emerged when he continued to explore the senses and the idea of discovery in a wide range of poems. He is able to communicate the idea of exploring destinations and using the senses, to his audience through two specific poems, On the Sea and On first looking into Chapmans Homer. In these two poems, he creates a transition from the octet to the sestet by using imagination and nature. Keats incessant use of language referring to our senses allows the readers to relate to the situation within the poem, Keats wrote poems during the Romantic period of 1780 1850. He uses Romantic ideas to create an effect of moving onwards from a mundane life to a better place. On first looking into Chapmans Homer was written in 1816 in the form of a Petrarchan sonnet. This sonnet was one of Keats first poems. He was inspired to write this poem after stumbling upon the translation by George Chapman, The whole works of Homer. Homer was in fact an ancient Greek poet who wrote The Iliad and The Odyssey. On first looking into Chapmans Homer illustrates the themes of exploration and discovery which is shown through traveling. Realms of gold used in the opening of the poem shows discovery as it is a metaphor for Homers writing. The sonnet is divided into two different ideas. There is a clear transition between the octet and the sestet, taking the reader through Keats adaptation of Homers experiences. The theme of exploration dominates the octet. It creates a metaphor of the poet as a literary adventurer as it describes Keats knowledge and understanding prior to reading Homers poetry. In On first looking into Chapmans Homer Keats is exploring the human mind through ideas and the world through poetry. This is the reason he refers to Greek mythology, such as Apollo, the god of poetry. The sestet reveals Keats understanding and amazement within the theme of discovery. Similes are used in order to express his wonder, Like stout Cortez when with eagle eyes. Alliteration is also used here to draw attention to the detail. The most significant section in this sonnet is the Volta, creating the transition from the theme of exploration to the theme of discovery. Keats creates this transition from the octet to the sestet, as in the octet he is yet to read Chapmans translation while in the sestet he has the completed Chapmans poetry about Homer. This sonnet contains great honesty and power displayed by Cortez, the Spanish adventurers, discovery of the Pacific Ocean. On first looking into Chapmans Homer uses imagery which is focused on travel. Imaginative ideas are concentrated on it this sonnet, such as the use of the senses. Keats refers to the senses several times throughout the poem. Thus he is able to create the impression of movement onwards, which is used a lot in Romantic styled poems. One of Keats focusing points of our senses was, watcher of the skies this line creates a sense of excitement and joy brought forward by Keats imagination of Homers discovery. One can feel the wonder of the idea of looking up to the sky and discovering a new planet, Uranus. This poem would be best described as an intellectual and emotional voyage of literary discovery. The two poems, On first looking into Chapmans Homer and On the Sea have similarities as they are both Petrarchan sonnets written in the same time period, which focuses on the idea of traveling to some where different and the discovery of new locations. The idea of vast movement is brought upon the reader in both poems. Even though the settings are very different they are both able to captivate the readers attention by creating an extensive transition from a standard reality to a fantasy world bursting with energy. For example, in On first looking into Chapmans Homer Keats uses similes to explain Homers discovery and his tone appears to be very enthusiastic when writing about Homer throughout the sestet. Both sonnets have a continuous reference to the senses. On the sea refers to what you, hear, see and taste, oh ye whose ears are dinned. On first looking at Chapmans Homer refers to sight, touch and sound. The poems seem to value the senses such as, sight and sound more than smell. I believe he does this because using sound and sight is able to create more vivid images. The idea of traveling used in both poems is brought upon by inspiration. The sea inspires Keats to travel away from reality and reach a new world motivated by dreams. Chapmans translation of Homer inspires Keats to write about a whole fantasy of discovering. In both these poems he is able to believe and make the reader imagine they are in a separate life at this time.

Geometric model for motion of curves specified by acceleration Research Proposal

Geometric model for motion of curves specified by acceleration - Research Proposal Example The intention of this study a geometric model generally that deals with the kinematics of a one dimensional manifold in a higher dimensional space. The model is specified by acceleration fields which are local or global functions of the intrinsic quantities of the manifold. This research intends to examine the evolution of one dimensional manifold embedded in the Euclidean space as it evolves under a stochastic flow of diffeomorphisms. Within the manifold, motion depends on the intrinsic invariants immersed in the space. During the course of this research, we will obtain the system of differential equations that governs the motion of the curve, keeping in mind that the processes driving the stochastic flows are chosen to be the most common class of Gaussian processes with stationary increments in time, which is the family of fractional Brownian motions with Hurst parameter. A family of random mappings is called a stochastic (Brownian) flow and is formulated as follows: â€Å"É ¸st, 0 ÍŸ É ¸st, for each s ÍŸ É ¸ut Í ¦ É ¸su = É ¸st, for all s ÍŸ É ¸tt is the identity map on Rn for all t. É ¸s1t1, É ¸s2t2, †¦, É ¸sntn are independent if s1 ÍŸ Using some applications to give geometric meanings to each solution to the governing system of (Partial Differential Equations) PDE,s corresponding to the model length and local time investigated, this profile will also demonstrate how the geometric problem can be transformed to a fully nonlinear parabolic system of equations for the curvature, the position, and orientation. This research will also examine the primary curvature properties developed during the evolution of curves. Another facet of the study will explore the evolution of derive time equations using the Frenet frame. Further derive time equations will be determined regarding the intrinsic quantities satisfied by curves. The investigation will also propose a model using the solution of the evolution equation for the curvature and torsion and the Fundamental theorem for space curves to

5 Page Personal Administrative Project to be done in APA format Essay

5 Page Personal Administrative Project to be done in APA format - Essay Example cy of a university handles the administration of the university and is not that hands on regarding academic matters, the Academic Dean is directly involved in the decision-making and the management of the specific college he or she is assigned to. â€Å"Drawn from the senior faculty ranks, academic deans are seen by many as serving a dual role, that of scholar and administrator† (DiFronzo, 2002). In this sense, the Academic Dean is the symbol of true academic leadership and responsibility. Hence, the Academic Dean is one of the most sought after positions in the university. However true this is, the fact still remains that the Academic Deanship is a position that is riddled with challenges and difficulties as higher education continues to evolve and universities try to keep up with the changing times. On top of this, the Academic Dean is also expected to possess personality traits that are deemed to be necessary in becoming a good and effective academic leader that everyone will respect, â€Å"ranging from a sense of humor to stamina and good listening skills† (Ferren and Stanton, 2004, pp. 1-2). This underlines the importance of the Academic Deanship in the ever-changing world of higher education (DiFronzo, 2002). For this reason, the role of the Academic Dean must be clearly defined through the establishment of the dean’s key responsibilities; for only in knowing completely what the Academic Deanship entails can one become an effective academic leader. The responsibilities of an academic dean are many and complex, with each set varying with every university. In fact, Dean Herbert Hawkes of Columbia College has been quoted in saying that â€Å"there is no such thing as a standardized dean. There is a dean of this and that college, but I have never seen any two deans who could exchange places and retain the same duties† (Gould, 1964, p. 9 as cited in DiFronzo, 2002). This must be remembered in laying down the key responsibilities of the Academic Dean as one duty

SWOT Analysis Of The Post Office Ltd

SWOT Analysis Of The Post Office Ltd The Post Office Ltd in United Kingdom, a subsidiary of Royal Mail Group Ltd, attained its separated identity in 1987 Post Office in UK is quite famous for two main services, first and the obvious one from its name is clear, that it provides the Postal services to its customers. Second reason for its popularity is the Post Office Card Account which is basic account allowing customers to collect benefit payments. There are other services also being provided by the Post Office, which are discussed in brief in the assignment. Today, Post Office has around 11,843 (according to an auditor working for the post office) branches spread around UK, and offer various range of services for its customers. The management of Post Office have been very resourceful in adopting technology as a part of its operational functions, with the new horizon system introduced in the year 2000 (ref), revolutionizing the basic system of serving Post Office customer. As, technology is advancing, traditional manner of Post ing letter is fading away, exposing the entire Post al industry with danger of extinction. Thus, it has now become imperative for the organization like Post Offices to conduct a through SWOT analysis in order to sustain and survive in immensely hi-tech global market. Strengths The Post Office of United Kingdom has to be appraised of its diversified operations. The process of division and diversification can be traced back to the year 1986, when the company got separated and became subsidiary of Royal Mail Group Ltd, to attain its separate identity from mere the once providing the Post al services. The process of diversification was persistent and continuous and today Post Office provides more than 8 different kinds of services to its customer veering from saving and investment, to telephone and from government licenses to bill payments. So, it would be justified to evaluate this diversification of Post Office in different services to be one of its major strength. This diversification helps Post Office to attract a large mass of customer, ranging from men, women and children, old and young as well as business and social. Extensive and Diversified Services The different kind of services that the Post Office provides starts from its Post al services, where the branches accept mail for two collection and delivery divisions i.e. Royal Mail and Parcel Force. In banking services, the Post Office has arrangements with various banking corporations and customer of these banks can use basic services of banks like cash withdrawals and cash deposit. In savings and investment services, the Post Office since long has been an agent of national saving and investment, providing customers with the basic services of depositing money and withdrawals from their saving accounts. For telephone services the Post Office provides home landline telephone services, and also provides top-up for various services networks. Insurance services is quite diversified in itself, as Post Office provides insurance in most of the areas, starting with Car and Van Insurance, Home Insurance, Business Insurance, Life (term) Insurance, Over 50à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s cover (for elderly citizens) pet insurance and its very famous travel insurance. Foreign Exchange services is a very essential service that the Post Office provides, as the customers just walk in to their Post Office and can convert currencies, but not all Post Office branches provide these services. Government Services include providing checking and sending services for passport Offices and the driving license authority (DVLA), and providing fishing and well as road tax. It was important to briefly describe the services the Post Office provides, as it is one of its major strength diversified services for diversified group of people. Post Office has done extremely well in identifying its opportunities in the past and kept on introducing new service lines in its portfolio, this has helped the Post Office to survive in its long journey, and grabbing these opportunities in the past has today become its strength, the Post Office no longer just survives on the Post al services that it provides to its customer, and has successfully made its other services like insurance and license services very profitable. Infrastructure The venture of General Post Office began in the 1660, by Charles II and has eventually evolved as the modern Post Office as we know of today. Today the Post Office has around has 12,000 branches spread widely and all around UK. This major establishment sure has taken time, but today when we evaluate this wide coverage by the Post Office it sure is its true strength. The only word to describe this coverage by the Post Office is National infrastructure. It truly has developed over a period of time a national infrastructure enabling it to reach to each and every customer all around UK. Possessing this national Infrastructure is quite advantageous for the Post Office as it becomes quite effortless to make its new product reachable. This large infrastructure also facilitates more customers spread all around UK. It has also helped the Post Office to reach its customer and for the customers to reach it easily, making them closer and intact with their customers. Weaknesses Improper distribution It is very important for every organization to be able to evaluate its weakness. Weakness is internal interference that becomes hurdle for the organization to achieve its objectives. In case of Post Office the operations have been suffering losses since the year 2006 and the management had to take drastic measures to convert these losses in profit in order to survive. There lies the weakness in its strength of national infrastructure, in the financial year 2008-09 the Post Office had to close down around 2500 Post Offices all around UK in order to reduce the operating expenses of the organization. The organization had around 14,376 branches spread around UK, which got reduced to around 12,000 branches in the year 2009, which shows how the distribution of the Post Offices was unproductive. Unproductive distribution of Post Office resulted in division of customer to a part that it became unprofitable. Questionable customer service quality Out of its extended number of branches which is around 12,000 only 373 are directly owned by the Post Office Ltd. The rest around 98% are either sub-Post Offices or franchise are privately owned. The Post Office has not got any consolidated training system, which would enable its braches to provide consolidate training to its customer advisors. The only training method adopted in Post Office all around UK is the old staff training the new staff, which is certainly not a professional manner of training a staff. Training becomes an important part of working with the Post Office as the system it uses to serve the customer is horizon. It is a very complex hi-tech system, which enable the advisors to reach all its product with ease, but in order to be able to use the system efficiently, a systemized training methodology should be adopted, which is not practised in case of Post Offices. Hence leaving an efficiently trained customer advisor to serve the customer, which certainly reduces its quality of services, and the direct effect of these can be seen with the Post Offices losing its largest footfall customer to highly efficient and quality customer services competitors. Industrial dispute Post Office is a subsidiary of Royal Mail Ltd, which also own Royal Mail, and Parcel Force, which are its collection and delivering division. Royal Mail is been a centre of a number of recent industrial disputes with the Communication Workerà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s Union. The extended dispute between the management and the staff lasted around 7 months and resulted into the staff going on a number of strikes, which disrupted the business severely. Post Office thrives certainly, but not majorly on its Post al foot fall customer for its other services. There was a enormous decrease in the number of Post al customer, because of the strike called on by CWU, in the year 2009, which makes its internal dispute with the staff a major weakness. The strike carried on by the staff resulted into inefficient delivery of the mails, which makes the customer hunt for another more efficient delivery or courier service provider, hence decreasing its own customer line. Opportunities Extensive range of services enabling cross-selling opportunities Extended customer line of the Post Office, from banking, Postal, investment, insurance, pension, licensing customer and others provides a huge potential to the Post Office to enable the cross selling to its customer. Every pension customer is a potential over 50 life cover customer, and bureau de change customer is a probable customer for selling travelling insurance. Every DVLA customer is a probable car insurance customer. With such a huge potential customer foot fall, the Post Office surely gets a competitive advantage over its rivals in the market. Further consolidation in the banking industry The Post Office offers a huge line of financial products, from foreign exchange, to insurance, from credit cards to investment opportunities to its customer. The Post Office offers basic banking services by the means of cash withdrawals, cash deposit, cheque deposit etc, looking at such a huge line of customers. The post office should capitalize on their banking customers by providing basic savings and current account services either through organic growth or with a joint venture with a trustable partner and take advantage of reforming financial services. A national infrastructure would surely provide them with the competitive advantage and make their operations economical and sustainable for longer period of time. Further consolidation of brand image The Post office in the year ending 2008-09 closed down 85 of its crown post offices, out of, which 70 were sold to W H Smith, which is expected to make 2.5 million in additional profit in that financial year. This strategy can be critically evaluated and taken at a next level, by creating a joint venture with Hallmark, Greetings cards or such established organization, to which posting services can be related. The customers will have the convenience of two related services at a single stop. This can work in advantage for both the organization as it adds value to the product and the services. Threats Revolutionary changes within the Industry The postal Industry, is going through a lot of changes, technology is taking over the traditional mailing system. People as well as corporate industry rely heavily on technology for communication. Using the technology has its own set of benefits, as it is safer, cost effective and faster than traditional mailing methods. Advancements in technology are inevitable and the near future can be visualized with reducing dependence on postal system. This is a sure threat for the postal industry as technological advancements is eating away its probable market. A research conducted at the royal mail showed a reduction of 10 million customer using postal services compared with the last year, this give a serious indication as to how the reliance on the postal system is reducing (http://search.bbc.co.uk/search?q=royal%20mail%20striketab=allscope=allstart=2). Increase in competition The mailing industry is becoming intensely competitive, unlike in the past, where the post office enjoyed the monopoly of having the maximum share of the industry. Companies like DHL, TNT, Fed-ex etc are providing intense competition to the UKà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s oldest posting organization. The customer has evolved from merely being cost effective to cost against time evaluation, today the customer are ready to pay a suitable extra amount for ensuring the time and safety of the delivery, the private players have certainly gained their confidence in this sector by providing safe, secure and timely services. Thus, the Post Office faces sever competition from these private players in national and international market. Overall assessment of the organisationà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s position 10% of the marks are allocated for overall conclusions on the balance of SWOT elements. SWOT analysis is a continuous process, and just as important as other management functions. The fact that the post office has been extending its line of product and service offerings to its customers proves that the post office has been conducting a continuous research on the product line. Recently, it has been offering its postal services on-line, which facilitates the customer to utilize their services at the comfort of their home. Industrial dispute, for which the Royal mail has faced much criticism, has proved very damaging for it overall brand image. National joint-venture or organic growth in banking industry is one of the biggest opportunities that lie in-front of the post office. Advancing the product line of the post office, a national level merger with W H Smith or any other stationary or greeting cards organizations will be an opportunity of adding brand value to its organization. Finally, talking about the threat that the post office faces is quite clear with the significant increase in the number of customer reeling on technology to communicate. Modern customer is ready to let go of cost if the services offered are time specific, private player are surely a notch ahead of post office in providing such time efficient services, which gives a set back to post office services. But, I see a promise in post office management, as it has been able to overturn its losses into profits and been able to maintain an extended and well diversified product and service portfolio, which I see being continued in the near future.